BigFish is about realizing dreams.
In Tim Burton’s whimsical film “Big Fish”, we follow the adventurous life of Ed Bloom to some of the most fantastic pieces of land on earth. Once he comes across a place where everyone lives harmoniously, chanting and dancing all day long -- a “dreamland” he describes. Anxious for the many adventures awaiting, Ed embarks on his journey soon. When he returns some years later, to his dismay, the dreamland is being devastated. Ed vows to restore the fraternal ambiance and he realizes his dream eventually.
The very last journey of his life is a voyage of reconciliation with his son – his last dream on earth. At his funeral, all the people he met during his adventure flock together, cherishing Ed’s heart-warming big smile. No tears, no regrets. We are all touched.
With BigFish, our dream of helping others to realize their dreams is realized. We do hope to walk thru your dreams with you all along!
BigFish provides Brand Consultancy Services for your company and your products. There are five core areas: Brand Strategy, Corporate Branding, Retail Branding, Product Branding and On-line Branding.
BigFish believes successful enterprises of the future are all "brand-driven". This ultimately means building business strategies, brand architecture and even organizational structure around branding imperatives, called the brand DNA.
Our brand consultants can help identify your specific brand challenges — whether corporate, consumer, retail or environmental. Together we work to create the best suited brand positioning, hierarchy, design solutions and processes engineered to realize the strategic business objectives behind your products or corporate brand. A road map will be formulated to guide the undertaking of creating the new brand or rejuvenating an existing brand.
Our experts in analysis, research, nomenclature, design, realization and other disciplines will also assist you in the many challenges of implementing your brand, whether it is on a local or global scale.
The brand is one of the company's most valuable and enduring assets. Our research testifies that leading brands typically command higher margins and deliver better ROI. Strong brands also attract superior talent, stimulate loyalty and capture market share from competitors by influencing and altering audience behavior. This, in turn, will generate measurable value for shareholders, employees and customers alike.
Our mission: to help you realize the full potential and value of your brands by
- making a distinctive brand promise to the consumers,
- driving a unique and compelling image that is consistent with the promise across actions, behaviors and communications and
- supporting critical competencies that deliver on the promise today... and tomorrow.
Whether your brand is up-and-coming or tarnishing, your brand's promise is always the first area we will work together on. Defining the brand DNA is more than just creating a new graphic identity or updating a website. It enroots in the company's core business strategy and philosophy; and once established, it will become the directive for all brand expressions, from identity and website to advertising, deliverables, merchandise, liveries, signage and retail environments, to name but a few.
First impression counts: you only have ten seconds to show who you are in the competitive world. The retail environments often convey first hand and most tangible experience of a brand. The visual and tactile elements of the office, sales and service environments must integrate intelligently with the overall brand strategy to construct positively to the customers’ total brand experience. In short, retail branding is an integral and indispensable part of any branding program.
BigFish helps transcend your retail environments, exhibits, interiors, signage systems and themed environments. Our specialists in interior and environmental design can help communicate your brand essence clearly and effectively with this three-dimensional media, adding to a cohesive brand experience. Our solutions not only translate brand promises into form and space, but also create memorable sensory experiences.
Brand messages can transform the way we see the world. At their very best, they even influence our perceptions, preferences and priorities. Have you ever struggled between buying a tired-and-tested brand that have built-in equity and a newly-branded product that have something novel to offer? That’s the very experience we have daily.
BigFish has long been dedicated to redefining the way people see and experience brands. While the package is often the primary device that speaks to consumers, our work go deeper than simply changing the name or package design; it is about identifying the right opportunity, colonizing an archetype or an idea and creating a memorable brand experience at every point of contact. This is how we build brands that distinguish themselves from competitors.
We have profound experience in creating, revitalizing and harmonizing brands in various consumer product and service categories.
On-line branding is more than a website, it transcends borders to reach global customers. With its very nature, the Internet has brought new imperatives to the art and science of branding. The challenge is to utilize the advantages brought forth by the many digital advancements while maintaining the consistent expression of established brand promises and attributes. A successful brand on the World Wide Web must deliver an unique and engaging interactive experience and be positioned appropriately for the global audience. Moreover, digital branding necessitates new management approaches and techniques to leverage the unique possibilities offered by innovative technologies.
BigFish’s on-line branding and design specialists can work with you to create compelling websites, intranet and all sorts of on-line user interfaces. With our thorough understanding of the most up-to-date technologies, we will guarantee to get your brands right in the ever-changing virtual space. Supporting online guidelines, on-line tools and applications will be developed, where appropriate, to add to the brand momentum while reducing costs.